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Aldi overtakes Waitrose to become Britain’s sixth biggest supermarket

Posted on 15 Apr 2015 in News, Shopper Marketing | 0 comments

Despite another strong performance by Waitrose, the only non-discounter to increase its market share, Aldi officially moved up to sixth place in the supermarket rankings today, according to the latest figures released by Kantar Worldpanel. Waitrose’s unbroken run of sales growth, dating back to March 2009, was not enough to halt the march of the […]

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