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Lower/no-alcohol and smaller bottles appeal to health-conscious wine drinkers

Posted on 15 Feb 2017 in News, Trends, Wine | 0 comments

Taste Hub

Some facts a) Health is a priority, since half of UK consumers place importance on limiting/not drinking alcohol to stay healthy. b) 12% of UK adults drink lower/non-alcohol still wine (eg 5.5% or lower) in 2016, a strong uplift compared to 2015. c) 22% of UK adults drink 250ml or less of wine per occasion. d) […]

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Taste Hub at Raw Wine Berlin

Posted on 23 Jan 2017 in News, Organic, Wine | 0 comments

Taste Hub

Last November, our team visited ‘Raw Berlin’, the third appointment of a new itinerary exhibition previously hosted in London and New York City. Organised by Raw Wine network and promoting natural wines, it was held at the scenographic Markthalle buildings in downtown Berlin. We had a great time tasting a number of excellent wines and […]

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Flavoured wines, the new emerging trend

Posted on 30 Nov 2016 in Shopper Marketing, Trends, Wine | 0 comments

Taste Hub

The facts 1) Just 14% of UK adults see still wine as “fun”, losing out to sparkling varieties and cider. 2) Knowledge about wine is fairly low; 35% of wine buyers say they feel knowledgeable about wine. 3) NPD such as orange/blue wine or wine on tap provide opportunities to inject a sense of fun […]

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