Taste Hub

Brits have spent an incremental £66m in Prosecco

Posted on 25 Aug 2016 in News, Shopper Marketing, Trends | 0 comments

Brits are splashing out on the bubbly, with Prosecco sales soaring by £66.3m over the past year [Kantar Worldpanel 52w/e 19 June 2016]. But what does this mean for still wine? The Grocer has teamed up with Statista to find out.

Taste Hub Prosecco SpecialistRed, white and rosé wines have all suffered this year, with combined losses of £56.4m. Shoppers have been buying less per trip and, coupled with a decline in multibuy promotions, the still wine sector took a hit. Prosecco is looking increasingly good value for money.

”Although positioned higher in price vs still wine, Prosecco offers a relatively affordable option,” says Andy Crossan, consumer insight director at Kantar Worldpanel.

This has lead to a breakthrough to a wider demographic, in particular younger shoppers, and 5.5 million more households have been buying Prosecco than in 2012 taking penetration to an all time high of 26.2%. [Source: The Grocer]

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