Taste Hub

Lower/no-alcohol and smaller bottles appeal to health-conscious wine drinkers

Lower/no-alcohol and smaller bottles appeal to health-conscious wine drinkers

Posted on 15 Feb 2017 in News, Trends, Wine | 0 comments

Some facts a) Health is a priority, since half of UK consumers place importance on limiting/not drinking alcohol to stay healthy. b) 12% of UK adults drink lower/non-alcohol still wine (eg 5.5% or lower) in 2016, a strong uplift compared to 2015. c) 22% of UK adults drink 250ml or less of wine per occasion. d) […]

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Flavoured wines, the new emerging trend

Posted on 30 Nov 2016 in Shopper Marketing, Trends, Wine | 0 comments

The facts 1) Just 14% of UK adults see still wine as “fun”, losing out to sparkling varieties and cider. 2) Knowledge about wine is fairly low; 35% of wine buyers say they feel knowledgeable about wine. 3) NPD such as orange/blue wine or wine on tap provide opportunities to inject a sense of fun […]

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Brits have spent an incremental £66m in Prosecco

Posted on 25 Aug 2016 in News, Shopper Marketing, Trends | 0 comments

Brits are splashing out on the bubbly, with Prosecco sales soaring by £66.3m over the past year [Kantar Worldpanel 52w/e 19 June 2016]. But what does this mean for still wine? The Grocer has teamed up with Statista to find out. Red, white and rosé wines have all suffered this year, with combined losses of £56.4m. […]

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The Transformation of Britain’s eating habits

Posted on 21 Sep 2015 in Food, Trends | 0 comments

A few years ago the British diet seemed to be improving. Admittedly, people were buying fewer green vegetables, continuing a long-term trend driven by declining appetite for cabbage, cauliflower and Brussels sprouts. But they were more or less making up for that by eating more salad leaves and fruit. They were purchasing more healthy fish […]

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Report from IGD Category Management and Shopper Marketing Summit

Posted on 28 Jul 2015 in News, Shopper Marketing, Trends | 0 comments

The IGD Category Management and Shopper Marketing Summit took place on 23rd to 24th June, where 24 speakers from leading retailers and manufacturers share their latest insight and case studies. The largest event of its kind in Europe, this year’s summit attracted an audience of over 400. These is a sum up of the topics […]

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