Taste Hub

Lower/no-alcohol and smaller bottles appeal to health-conscious wine drinkers

Lower/no-alcohol and smaller bottles appeal to health-conscious wine drinkers

Posted on 15 Feb 2017 in News, Trends, Wine | 0 comments

Some facts a) Health is a priority, since half of UK consumers place importance on limiting/not drinking alcohol to stay healthy. b) 12% of UK adults drink lower/non-alcohol still wine (eg 5.5% or lower) in 2016, a strong uplift compared to 2015. c) 22% of UK adults drink 250ml or less of wine per occasion. d) […]

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Taste Hub at Raw Wine Berlin

Posted on 23 Jan 2017 in News, Organic, Wine | 0 comments

Last November, our team visited ‘Raw Berlin’, the third appointment of a new itinerary exhibition previously hosted in London and New York City. Organised by Raw Wine network and promoting natural wines, it was held at the scenographic Markthalle buildings in downtown Berlin. We had a great time tasting a number of excellent wines and […]

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Flavoured wines, the new emerging trend

Posted on 30 Nov 2016 in Shopper Marketing, Trends, Wine | 0 comments

The facts 1) Just 14% of UK adults see still wine as “fun”, losing out to sparkling varieties and cider. 2) Knowledge about wine is fairly low; 35% of wine buyers say they feel knowledgeable about wine. 3) NPD such as orange/blue wine or wine on tap provide opportunities to inject a sense of fun […]

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Prosecco Serenello is Christmas favourite

Posted on 10 Nov 2016 in News, Retail, Wine | 0 comments

Our premium UK Prosecco label ‘Serenello’ is featuring in the front page of LWC’s Festive brochure. Prosecco ‘Serenello’ is a comprehensive Taste Hub project: from selecting the tasteful ‘spumante DOC’ to branding and designing the label. We think the result speaks for itself and we are pleased to say that 2016 sales rose up by […]

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EU wine expected to increase 29p per bottle

Posted on 20 Oct 2016 in News, Shopper Marketing, Wine | 0 comments

Latest figures from the Wine and Spirit Trade Association reveal – that if passed on – the average bottle of wine coming from the EU would go up 29p and by 22p for wine from outside of the EU. 99% of the 1.8 billion bottles of wine drunk in the UK are imported, meaning that […]

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