Taste Hub

Fun wines

Flavoured wines, the new emerging trend

Posted on 30 Nov 2016 in Shopper Marketing, Trends, Wine | 0 comments

The facts 1) Just 14% of UK adults see still wine as “fun”, losing out to sparkling varieties and cider. 2) Knowledge about wine is fairly low; 35% of wine buyers say they feel knowledgeable about wine. 3) NPD such as orange/blue wine or wine on tap provide opportunities to inject a sense of fun […]

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