Taste Hub

Mintel

Flavoured wines, the new emerging trend

Posted on 30 Nov 2016 in Shopper Marketing, Trends, Wine | 0 comments

The facts 1) Just 14% of UK adults see still wine as “fun”, losing out to sparkling varieties and cider. 2) Knowledge about wine is fairly low; 35% of wine buyers say they feel knowledgeable about wine. 3) NPD such as orange/blue wine or wine on tap provide opportunities to inject a sense of fun […]

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Wine Report 2013/2014

Posted on 28 Nov 2014 in Shopper Marketing, Wine | 0 comments

Wine report 2013/14 Key Nuggets 2014 total volume is forecasted to be in decline (to circa 1,293m Litres) while total value is forecasted to be in growth (to circa £12,000m), mainly due to inflation. 2014/2019 FORECAST: Total volume declining from 1,293m Ls to 1,252m Ls Total value growing from £12,000m to £14,000m Total Still volume […]

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